Zerowater Vs. Brita Vs. Pur: 2023 Guide

Zerowater-Vs.-Brita-Vs.-PurTo avoid sacrificing their way of life, everyone who is concerned about their own and their family’s health takes sure to invest in a good drinking water system. Water filter pitchers are a far better option than keeping filtered plastic bottle waste piled up in your home for fast access to pure water.

When choosing a water filter pitcher, be sure that it removes contaminants from the water without changing the taste and simply improves the water’s quality. If you already have a sink filtration system, you will understand the value of a water filter pitcher, which is a sensible option and is also inexpensive.

This article will help you determine the product specifications of the Zero Water, Brita & Pur filter pitchers so that you can decide which one is better based on their unique features and functions.

Zerowater Vs. Brita Vs. Pur–  2023 Guide

Overall Filtration Performance:

All three water filter pitchers remove most commonly known impurities but Pur and Zerowater remove harmful metals like chromium, lead, arsenic, zinc, benzene, copper, mercury, industrial and agricultural chemicals,

Sulphide, fluoride, etc but the pitcher performs differently in each of them, targeting different impurities. All three water pitchers remove and reduce the presence of contaminants that are approved on the WQA and EPA databases.

ZeroWater: Zerowater removes around 23 according to their list which is in accordance with the EPA.


The Brita water pitcher removes most of the impurities from water such as lead, arsenic, and other explosive materials such as benzene, though it does not successfully remove the hard minerals from the water as Pur and Zerowater.


Pur removes around twelve listed impurities and promises to eradicate the presence of lead effectively and completely from the water.

Overall, Zerowater holds the top position for successfully removing most known contaminants from water as compared to Pur and Brita pitchers.

Product Usage:

The Pur water filter pitcher requires following a six-step instruction manual to start using your pitcher. It involves soaking the filter cartridge for 15 minutes and you have to repeat this step every time you install or replace a new filter cartridge.

The Brita water filter cartridge also requires to be soaked for a good twenty minutes to make sure the activated carbon is fully drenched.

Comparatively, the Zerowater does not involve a lengthy process and it is good to go every time you want to use it, it also has a water outlet at the bottom for a quick dispense instead of taking it out and putting back in.

Product Specifications:


The Zerowater system has a famous five-step filtration process that removes around 99.6 % of all total dissolved solids which include dirt, sand, metals, non-metals, organic as well as inorganic contaminants, and lastly the most fine particles. It removes 99 percent of lead & chromium and 92 percent of mercury from water.

It also includes a TDS metre so you can watch the level of total dissolved solids in your water presently. But most consumers have reported that the water filtered through the Zerowater pitcher tastes quite different and not in a pleasant way.

On the other hand, Pur has a three-stage filtration process where the first step removes sedimentation like dirt particles and sand, and the second filter layer is made up of activated carbon that removes metals such as lead & chromium, removes chemicals like chlorine, and exterminates bacteria.

The third stage adds back the required essential minerals back to the purified water for enhanced taste and odour. Most people were satisfied with the taste of the Pur filtered water, saying it tastes as water is supposed to taste like.

The Brita water filter pitcher consists of an activated carbon filter covered with coconut shell to effectively remove mercury, lead, and other organic matter. It also enhances the taste, odour, and quality of water and a lot of people say that the Brita filtered water is the best tasting water they have ever had.


The Zerowater filter pitcher will last if your water quality allows, which means that if the water has more minerals, dirt, and sand in it, and more chemicals, the more frequent use of the filter will be. If in case, you live in an area where the level of dissolved solids ranges between the medium level (51-200) then you will get around 150 litres of water per day.

If you maintain and replace the filter cartridge on time, there will be no issues. The plastic body is great too so there is no fear of breakage or defects unless you install it incorrectly.

Similarly, the Pur water filter pitcher is also supposed to provide you with forty gallons of water each day and the filter replacement suggested by the company is two months or when you get the reminder through the indicator.

The Brita filter pitcher has a highly competitive filter life, being able to filter 545 litres of water before the filter cartridge gives up, and 6-month filter life. 

It typically depends on the quality of the water. Your reverse osmosis water filter system will function appropriately and filter the water based on the pollutants it has if it has more minerals or chemicals. If you reside in a city, your tap water is already chlorine-treated, so all that is needed to purify it, is a high-quality pitcher.

Which one is the best?

Overall, all three of the filters perform well but in the case of pricing and budget, Zerowater is the most expensive of them all due to its intensive five-step filtration process which ensures 99.9% guaranteed purification. It is also a new product compared to the other two filter pitchers so consumers might not place their trust in investing in a costly product.

Pur water filter pitcher is a well-known product, and a lot of customers trust this brand due to its long-lasting performance and reliable nature. It is also much less expensive and easy on the budget.

In conclusion, Pur and Zerowater water filter pitchers purify water according to the best health standards and also improve the taste of water significantly by effectively removing the smell of gases like chlorine, sulphide, and benzene.

If you are looking for a water filter pitcher that ticks all the boxes then Brita is the best choice for you, it is affordable, removes 9 harmful impurities from water and the filters last for half a year.


If my TDS metre shows a high reading, what does it mean?

You might think that the high reading must mean a high number of dissolved solids but that is not the case, the job of the TDS metre is to show you the presence of total dissolved solids which could also be the healthy minerals found in water.

Final thoughts

In conclusion, the choice is yours as to which water filter you decide on, all three water pitchers have the best qualities that highlight different purposes.

I would suggest going for the one which matches your personal requirements, but the Brita water filter pitcher effectively removes lead, lasts 6 months, and is inexpensive.

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